TASK
Build the image of adidas as a brand that is not afraid to speak out on the harmful impact of plastic on the natural environment. All this on the occasion of the revolutionary premiere of shoes - iconic models made for the first time from caught plastic bottles.
Build the image of adidas as a brand that is not afraid to speak out on the harmful impact of plastic on the natural environment. All this on the occasion of the revolutionary premiere of shoes - iconic models made for the first time from caught plastic bottles.
PROBLEM
The fight against plastic waste is a topic discussed by most brands in this category.
How to break through the competition's messages with your message?
SOLUTION
The first image film in which the narrator's voice was drowned out by the unpleasant sound
of crushing plastic bottles. Less words, more actions.
The fight against plastic waste is a topic discussed by most brands in this category.
How to break through the competition's messages with your message?
SOLUTION
The first image film in which the narrator's voice was drowned out by the unpleasant sound
of crushing plastic bottles. Less words, more actions.
